How to Post Home Improvement Leads to LL Media, LLC

These instructions describe how leads should be posted to LL Media, LLC's campaign and understand what to expect in response.

Ping / Post

Ping URL	https://llmedia.leadspediatrack.com/ping.do
Post URL	https://llmedia.leadspediatrack.com/post.do
Request Method	POST or GET are supported. We strongly recommend using POST.

Posting Fields

#	Field	Ping Required	Post Required	Data Type	Description
1	lp_campaign_id	Yes	Yes	String	Provided to you by LL Media, LLC
2	lp_campaign_key	Yes	Yes	String	Provided to you by LL Media, LLC
3	lp_s1	Yes	Yes	String	Sub Affiliate 1
4	lp_s2	No	No	String	Sub Affiliate 2
5	lp_s3	No	No	String	Sub Affiliate 3
6	lp_s4	No	No	String	Sub Affiliate 4
7	lp_s5	No	No	String	Sub Affiliate 5
8	lp_test	No	No	String	1 for Test Post
9	lp_response	No	No	String	Response back XML or JSON
10	lp_ping_id	No	Yes	String	Returned Ping ID from the Ping Post
11	lp_return_dd_matches	Yes	No	bool	true or false
12	lp_return_dd_hash_parameter	Yes	No	string	phone or email
13	lp_return_dd_hash_type	Yes	No	string	sha1 or md5
14	lp_num_sold	Yes	No	Number	Number of time the lead has been sold
15	first_name	No	Yes	String	First Name
16	last_name	No	Yes	String	Last Name
17	phone_home	No	Yes	US Phone	Phone Home
18	phone_cell	No	No	US Phone	Phone Cell
19	phone_work	No	No	US Phone	Phone Work
20	phone_ext	No	No	Number	Phone Ext
21	address	No	Yes	US Address	Address
22	address2	No	No	String	Unit / Apt / Suite
23	city	No	Yes	US City	City
24	state	Yes	Yes	US State	State
25	zip_code	Yes	Yes	US Zip Code	Zip Code
26	county	No	No	String	County
27	country	No	No	String	Country
28	email_address	No	Yes	E-Mail	E-Mail Address
29	dob	No	No	Date	Date of Birth Expected date format: YYYY-MM-DD
30	ip_address	Yes	Yes	IP	IP Address
31	trusted_form	No	No	String	Trusted Form
32	lp_caller_id	No	No	Phone	LP Caller ID
33	tcpa_optin	Yes	Yes	Bool	TCPA Optin Pass 1 for true; Pass 0 for false
34	tcpa_text	No	Yes	Text	TCPA Text
35	jornaya_lead_id	No	No	String	Jornaya Lead ID
36	lead_generated_date	No	No	Date	Lead Generated Date Expected date format: YYYY-MM-DD
37	vendor_lead_id	No	No	String	Lead ID generated from your system
38	url	No	No	URL	Url
39	project	Yes	Yes	List	Project
40	phone_last4	No	No	Number	Phone Last 4
41	residence_ownership	Yes	Yes	List	Residence Ownership
42	trusted_form_Y_N	Yes	No	List	Does this lead have TrustedForm? (Y for Yes and N for No)
43	jornaya_Y_N	Yes	No	List	Does this lead have Jornaya? (Y for Yes and N for No)

Exclusive Directory - Shared Leads - Hash Information

To use the Exclusive Directory you must include the xml in the distribution_directives parameter

• Parameter accepts phone, email, company or group.
• hash accepts md5, sha1 or plain.

Sample XML

<distribution_directives>
	<excludes>
		<exclude>
			<parameter>phone</parameter>
			<hash>sha1</hash>
			<value>5bcb3745df55b139f734287d59bed53ede160e3d</value>
		</exclude>
		<exclude>
			<parameter>phone</parameter>
			<hash>sha1</hash>
			<value>382887879bcf7231478398d4b0bcc20fcf489aa3</value>
		</exclude>
	</excludes>
	<includes>
		<include>
			<parameter>phone</parameter>
			<hash>sha1</hash>
			<value>605fe0261fa3ab90d32092117c1d75ff8d7b68c3</value>
		</include>
		<include>
			<parameter>phone</parameter>
			<hash>sha1</hash>
			<value>4bab5a2b22cbded666d3b00595b3b27a28f287f3</value>
		</include>
	</includes>
</distribution_directives>

Sample Post

distribution_directives =<distribution_directives><excludes><exclude><parameter>phone</parameter><hash>sha1</hash><value>5bcb3745df55b139f734287d59bed53ede160e3d</value></exclude><exclude><parameter>phone</parameter><hash>sha1</hash><value>382887879bcf7231478398d4b0bcc20fcf489aa3</value></exclude></excludes></distribution_directives>

List Values

When posting leads, make sure you post the list value.

Project

#	Label	Value
1	Additions	Additions
2	Basement Remodeling	Basement Remodeling
3	Bathroom Remodeling - Bathtub Liner	Bathroom Remodeling - Bathtub Liner
4	Bathroom Remodeling - Bathwraps	Bathroom Remodeling - Bathwraps
5	Bathroom Remodeling - Cabinets Vanity	Bathroom Remodeling - Cabinets Vanity
6	Bathroom Remodeling - Countertops	Bathroom Remodeling - Countertops
7	Bathroom Remodeling - Flooring	Bathroom Remodeling - Flooring
8	Bathroom Remodeling - Full Remodel	Bathroom Remodeling - Full Remodel
9	Bathroom Remodeling - Other	Bathroom Remodeling - Other
10	Bathroom Remodeling - Shower Bath	Bathroom Remodeling - Shower Bath
11	Bathroom Remodeling - Sinks	Bathroom Remodeling - Sinks
12	Bathroom Remodeling - Toilet	Bathroom Remodeling - Toilet
13	Bathroom Remodeling - Walk In Tub	Bathroom Remodeling - Walk In Tub
14	Deck or Porch - Build or Replace	Deck or Porch - Build or Replace
15	Deck or Porch - Clean and Seal	Deck or Porch - Clean and Seal
16	Deck or Porch - Repair	Deck or Porch - Repair
17	Electrical - Cable/TV/Voice/Data Wiring	Electrical - Cable/TV/Voice/Data Wiring
18	Electrical - Ceiling or Exhaust Fans	Electrical - Ceiling or Exhaust Fans
19	Electrical - Circuit Breakers and Boxes	Electrical - Circuit Breakers and Boxes
20	Electrical - Code Violations Corrections / Permit Issues	Electrical - Code Violations Corrections / Permit Issues
21	Electrical - Electric Vehicle Charging Stations	Electrical - Electric Vehicle Charging Stations
22	Electrical - Electrical Inspections	Electrical - Electrical Inspections
23	Electrical - Exterior Building Lighting	Electrical - Exterior Building Lighting
24	Electrical - General Electrical Repair	Electrical - General Electrical Repair
25	Electrical - Generators / UPS	Electrical - Generators / UPS
26	Electrical - Light Fixtures	Electrical - Light Fixtures
27	Electrical - Lightning Protection	Electrical - Lightning Protection
28	Electrical - Other	Electrical - Other
29	Electrical - Outlets and Switches	Electrical - Outlets and Switches
30	Electrical - Recessed and Track Lighting	Electrical - Recessed and Track Lighting
31	Electrical - Remodeling, Renovation or New Construction	Electrical - Remodeling, Renovation or New Construction
32	Electrical - Service Upgrades	Electrical - Service Upgrades
33	Electrical - Trouble Shooting / Short Circuits	Electrical - Trouble Shooting / Short Circuits
34	Electrical - Wiring for an Old House	Electrical - Wiring for an Old House
35	Electrical - Wiring or Panel Upgrade	Electrical - Wiring or Panel Upgrade
36	Exterior Door - Install	Exterior Door - Install
37	Exterior Door - Repair	Exterior Door - Repair
38	Fences - Aluminum Or Steel	Fences - Aluminum Or Steel
39	Fences - Barbed Wire - Install or Repair	Fences - Barbed Wire - Install or Repair
40	Fences - Chain Link - Install or Repair	Fences - Chain Link - Install or Repair
41	Fences - Electric Pet Fence - Install or Repair	Fences - Electric Pet Fence - Install or Repair
42	Fences - Other	Fences - Other
43	Fences - Vinyl or PVC - Install or Repair	Fences - Vinyl or PVC - Install or Repair
44	Fences - Wood - Install or Repair	Fences - Wood - Install or Repair
45	Fences - Wrought Iron - Install or Repair	Fences - Wrought Iron - Install or Repair
46	Flooring - Carpet - Install	Flooring - Carpet - Install
47	Flooring - Carpet - Repair	Flooring - Carpet - Repair
48	Flooring - Composite - Install	Flooring - Composite - Install
49	Flooring - Composite - Repair	Flooring - Composite - Repair
50	Flooring - Granite	Flooring - Granite
51	Flooring - Hardwood - Install	Flooring - Hardwood - Install
52	Flooring - Hardwood - Repair	Flooring - Hardwood - Repair
53	Flooring - Tile - Install	Flooring - Tile - Install
54	Flooring - Tile - Repair	Flooring - Tile - Repair
55	Flooring - Vinyl - Install	Flooring - Vinyl - Install
56	Flooring - Vinyl - Repair	Flooring - Vinyl - Repair
57	Garage Build - 1 Car	Garage Build - 1 Car
58	Garage Build - 2 Cars	Garage Build - 2 Cars
59	Garage Build - 3 Cars	Garage Build - 3 Cars
60	Garage Door - Install or Replace	Garage Door - Install or Replace
61	Garage Door - Repair	Garage Door - Repair
62	Gutters - Copper Gutters - Install	Gutters - Copper Gutters - Install
63	Gutters - Copper Gutters - Repair	Gutters - Copper Gutters - Repair
64	Gutters - Galvanized Gutters - Install	Gutters - Galvanized Gutters - Install
65	Gutters - Galvanized Gutters - Repair	Gutters - Galvanized Gutters - Repair
66	Gutters - Gutter Cleaning	Gutters - Gutter Cleaning
67	Gutters - Gutter Cover Install	Gutters - Gutter Cover Install
68	Gutters - Gutter Cover Repair	Gutters - Gutter Cover Repair
69	Gutters - PVC Gutters - Install	Gutters - PVC Gutters - Install
70	Gutters - PVC Gutters - Repair	Gutters - PVC Gutters - Repair
71	Gutters - Seamless Metal Gutters - Install	Gutters - Seamless Metal Gutters - Install
72	Gutters - Seamless Metal Gutters - Repair	Gutters - Seamless Metal Gutters - Repair
73	Gutters - Wood Gutters - Install	Gutters - Wood Gutters - Install
74	Gutters - Wood Gutters - Repair	Gutters - Wood Gutters - Repair
75	Handyman - Other	Handyman - Other
76	Handyman - Single Project	Handyman - Single Project
77	Handyman - Variety Of Projects	Handyman - Variety Of Projects
78	Home Security - Commercial	Home Security - Commercial
79	Home Security - Residential	Home Security - Residential
80	HVAC - Boiler - Electric - Install	HVAC - Boiler - Electric - Install
81	HVAC - Boiler - Electric - Repair	HVAC - Boiler - Electric - Repair
82	HVAC - Boiler - Natural Gas - Install	HVAC - Boiler - Natural Gas - Install
83	HVAC - Boiler - Oil - Install	HVAC - Boiler - Oil - Install
84	HVAC - Boiler - Oil - Repair	HVAC - Boiler - Oil - Repair
85	HVAC - Boiler - Propane Gas - Install	HVAC - Boiler - Propane Gas - Install
86	HVAC - Boiler - Propane Gas - Repair	HVAC - Boiler - Propane Gas - Repair
87	HVAC - Central A/C - Install	HVAC - Central A/C - Install
88	HVAC - Central A/C - Repair	HVAC - Central A/C - Repair
89	HVAC - Furnace - Electric - Install	HVAC - Furnace - Electric - Install
90	HVAC - Furnace - Electric - Repair	HVAC - Furnace - Electric - Repair
91	HVAC - Furnace - Natural Gas - Install	HVAC - Furnace - Natural Gas - Install
92	HVAC - Furnace - Natural Gas - Repair	HVAC - Furnace - Natural Gas - Repair
93	HVAC - Furnace - Oil - Install	HVAC - Furnace - Oil - Install
94	HVAC - Furnace - Oil - Repair	HVAC - Furnace - Oil - Repair
95	HVAC - Furnace - Propane Gas - Install	HVAC - Furnace - Propane Gas - Install
96	HVAC - Furnace - Propane Gas - Repair	HVAC - Furnace - Propane Gas - Repair
97	HVAC - New Heat Pump	HVAC - New Heat Pump
98	HVAC -Boiler - Natural Gas - Repair	HVAC -Boiler - Natural Gas - Repair
99	Insulation - Batten	Insulation - Batten
100	Insulation - Blown In	Insulation - Blown In
101	Insulation - Other	Insulation - Other
102	Insulation - Spray Foam	Insulation - Spray Foam
103	Kitchen Remodeling - Appliances	Kitchen Remodeling - Appliances
104	Kitchen Remodeling - Cabinets - Install	Kitchen Remodeling - Cabinets - Install
105	Kitchen Remodeling - Cabinets - Repair	Kitchen Remodeling - Cabinets - Repair
106	Kitchen Remodeling - Counter Tops or Sinks	Kitchen Remodeling - Counter Tops or Sinks
107	Kitchen Remodeling - Floor Plan	Kitchen Remodeling - Floor Plan
108	Kitchen Remodeling - Flooring	Kitchen Remodeling - Flooring
109	Kitchen Remodeling - Full Kitchen	Kitchen Remodeling - Full Kitchen
110	Painting - Exterior	Painting - Exterior
111	Painting - Interior 1 or 2 Rooms	Painting - Interior 1 or 2 Rooms
112	Painting - Interior 3 or 4 Rooms	Painting - Interior 3 or 4 Rooms
113	Painting - Interior 5 or 6 Rooms	Painting - Interior 5 or 6 Rooms
114	Painting - Interior 5 or More Rooms	Painting - Interior 5 or More Rooms
115	Painting - Other	Painting - Other
116	Painting - Specialty Painting - Faux Finishes	Painting - Specialty Painting - Faux Finishes
117	Painting - Specialty Painting - Textures	Painting - Specialty Painting - Textures
118	Paving - Asphalt - Install	Paving - Asphalt - Install
119	Paving - Asphalt - Repair	Paving - Asphalt - Repair
120	Paving - Sealing	Paving - Sealing
121	Pest Control - Bats	Pest Control - Bats
122	Pest Control - Birds	Pest Control - Birds
123	Pest Control - Bugs	Pest Control - Bugs
124	Pest Control - Other	Pest Control - Other
125	Pest Control - Rodents	Pest Control - Rodents
126	Pest Control - Termites	Pest Control - Termites
127	Plumbing - Appliance Repair	Plumbing - Appliance Repair
128	Plumbing - Basement Drainage Channels	Plumbing - Basement Drainage Channels
129	Plumbing - Bathtubs	Plumbing - Bathtubs
130	Plumbing - Commercial or Industrial Plumbing	Plumbing - Commercial or Industrial Plumbing
131	Plumbing - Faucets, Fixtures and Pipes	Plumbing - Faucets, Fixtures and Pipes
132	Plumbing - Gas Pipes	Plumbing - Gas Pipes
133	Plumbing - General Repair	Plumbing - General Repair
134	Plumbing - Leak Detection and Repair	Plumbing - Leak Detection and Repair
135	Plumbing - Other	Plumbing - Other
136	Plumbing - Other Plumbing	Plumbing - Other Plumbing
137	Plumbing - Remodeling or Construction	Plumbing - Remodeling or Construction
138	Plumbing - Septic Systems	Plumbing - Septic Systems
139	Plumbing - Sewer and Drains	Plumbing - Sewer and Drains
140	Plumbing - Showers	Plumbing - Showers
141	Plumbing - Solar Water Heater Systems	Plumbing - Solar Water Heater Systems
142	Plumbing - Sump Pumps	Plumbing - Sump Pumps
143	Plumbing - Tankless Water Heaters	Plumbing - Tankless Water Heaters
144	Plumbing - Toilets	Plumbing - Toilets
145	Plumbing - Water Heaters	Plumbing - Water Heaters
146	Plumbing - Water or Fuel Tank	Plumbing - Water or Fuel Tank
147	Plumbing - Water Treatment and Purification	Plumbing - Water Treatment and Purification
148	Plumbing - Well Pump	Plumbing - Well Pump
149	Pool and Spa - Inground Pool	Pool and Spa - Inground Pool
150	Restoration - Cleaning Services	Restoration - Cleaning Services
151	Restoration - Fire Damage	Restoration - Fire Damage
152	Restoration - Mold Remediation	Restoration - Mold Remediation
153	Restoration - Other	Restoration - Other
154	Restoration - Storm Damage	Restoration - Storm Damage
155	Restoration - Water Damage	Restoration - Water Damage
156	Roofing - Asphalt - Install	Roofing - Asphalt - Install
157	Roofing - Asphalt - Repair	Roofing - Asphalt - Repair
158	Roofing - Cedar - Install	Roofing - Cedar - Install
159	Roofing - Cedar - Repair	Roofing - Cedar - Repair
160	Roofing - Composite - Install	Roofing - Composite - Install
161	Roofing - Composite - Repair	Roofing - Composite - Repair
162	Roofing - Metal - Install	Roofing - Metal - Install
163	Roofing - Metal - Repair	Roofing - Metal - Repair
164	Roofing - Slate - Install	Roofing - Slate - Install
165	Roofing - Slate - Repair	Roofing - Slate - Repair
166	Roofing - Tar - Install	Roofing - Tar - Install
167	Roofing - Tar - Repair	Roofing - Tar - Repair
168	Roofing - Tile - Install	Roofing - Tile - Install
169	Roofing - Tile - Repair	Roofing - Tile - Repair
170	Siding - Aluminium - Install	Siding - Aluminium - Install
171	Siding - Aluminium - Repair	Siding - Aluminium - Repair
172	Siding - Brickface - Install	Siding - Brickface - Install
173	Siding - Brickface - Repair	Siding - Brickface - Repair
174	Siding - Fiber Cement	Siding - Fiber Cement
175	Siding - Stoneface - Install	Siding - Stoneface - Install
176	Siding - Stoneface - Repair	Siding - Stoneface - Repair
177	Siding - Vinyl - Install	Siding - Vinyl - Install
178	Siding - Vinyl - Repair	Siding - Vinyl - Repair
179	Siding - Wood - Install	Siding - Wood - Install
180	Siding - Wood - Repair	Siding - Wood - Repair
181	Sunrooms - Enclose Porch	Sunrooms - Enclose Porch
182	Sunrooms - Fabric Awning Cover	Sunrooms - Fabric Awning Cover
183	Sunrooms - Metal Awning Cover	Sunrooms - Metal Awning Cover
184	Sunrooms - New Sunroom Patio	Sunrooms - New Sunroom Patio
185	Sunrooms - Repair Sunroom	Sunrooms - Repair Sunroom
186	Sunrooms - Screen Porch Patio	Sunrooms - Screen Porch Patio
187	Window Replacement - 1 Window - Install	Window Replacement - 1 Window - Install
188	Window Replacement - 1 Window - Repair	Window Replacement - 1 Window - Repair
189	Window Replacement - 10+ Windows - Install	Window Replacement - 10+ Windows - Install
190	Window Replacement - 10+ Windows - Repair	Window Replacement - 10+ Windows - Repair
191	Window Replacement - 2 Windows - Install	Window Replacement - 2 Windows - Install
192	Window Replacement - 2 Windows - Repair	Window Replacement - 2 Windows - Repair
193	Window Replacement - 3-5 Windows - Install	Window Replacement - 3-5 Windows - Install
194	Window Replacement - 3-5 Windows - Repair	Window Replacement - 3-5 Windows - Repair
195	Window Replacement - 6-9 Windows - Install	Window Replacement - 6-9 Windows - Install
196	Window Replacement - 6-9 Windows - Repair	Window Replacement - 6-9 Windows - Repair

Residence Ownership

#	Label	Value
1	Own	Own
2	Rent	Rent

Posting Tests

There are multiple ways to post a test lead. You can either post:

• test in the first name or last name field; or
• 1 in the lp_test field

Ping Responses

When a ping is posted, you will get a real-time response. The default response is in XML format; You can request the response to be JSON if you pass json in lp_response field.

Success

<response>     <result>success</result>     <ping_id>0UTNS5ND</ping_id>     <price>15.00</price>     <distribution_directives>         <includes>             <include>                 <parameter>phone</parameter>                 <hash>sha1</hash>                 <value>b56ca1215e5bddf98ebdb88a99bc274f9d0fa1b1</value>             </include>         </includes>     </distribution_directives>     <msg>Ping Accepted</msg> </response>

Failure

<response>     <result>failed</result>     <ping_id>YZDRPBC7</ping_id>     <price>0.00</price>     <msg>Ping Rejected</msg>     <errors>         <error>No Match</error>     </errors> </response>

Post Responses

When a lead is posted, you will get a real-time response. The default response is in XML format; You can request the response to be JSON if you pass json in lp_response field.

Success	<response>     <result>success</result>     <lead_id>0UTNS5ND</lead_id>     <price>15.00</price>     <redirect_url>http://www.example.com/</redirect_url>     <msg>Lead Accepted</msg> </response>
Failure	<response>     <result>failed</result>     <lead_id>YZDRPBC7</lead_id>     <price>0.00</price>     <msg>Lead Rejected</msg>     <errors>         <error>No Match</error>     </errors> </response>