Performance Based Home Improvement Lead Program Types

October 6, 2022

Anyone running a home service business will likely agree on one thing: lead generation represents the lifeblood of their business. And simultaneously, it’s also one of the biggest challenges for business owners looking to grow their companies.

This is particularly true regarding service providers targeting homeowners — like businesses looking for solar or roofing leads. Your potential customers are frequently bombarded with many marketing messages across all possible channels, making it a lot more difficult for your company to stand out and convert leads into paying customers.

Customer expectations have shifted in the age of the Internet as well. You’ll find buyers far less prepared to jump through hoops or go to any trouble to acquire a product or pay for a service; everything needs to be as convenient and easy as possible.

So, how do you deal with the increasingly hard process of acquiring contractor leads and converting them into actual sales? Luckily, there are still plenty of ways of generating leads — you just need to change how you engage them.

Performance-based lead programs are one of the ways you can conveniently ensure your company has a sustainable source of reliable leads — and we’ll tell you all about them right here.

Ways of Acquiring Leads

For instance, if you’re searching for solar leads, there are plenty of ways of finding them and increasing your lead performance.

Search Engine Optimization

We’re well into the 21st century, and that means your business needs to adjust to one simple fact: everyone is looking for all services and products online. And if your business doesn’t exist online, it’s almost as if it doesn’t exist in the real world.

So, how do people search for stuff? The answer is pretty clear: search engines. Or, to be more specific, Google. You need to optimize your website so that it ranks as high as possible in SERPs (search engine result pages) — at least for your given niche. When someone looks for a “roofing company minnesota” you want your business to appear on the first page if it’s relevant to the search.

Just bear in mind that, even with the best SEO services, tweaking and adjusting your website and changing its SERP ranking will take ages — literally years, in some cases.

Pay-per-click Marketing

While SEO does take quite a long while to get things running, there’s a short-term alternative: PPC advertising. The acronym is short for “pay-per-click,” and it’s just what it sounds like. Platforms like Google Ads help drive traffic directly to your website, as long as you pay for every click.

Naturally, you’ve probably noticed the downside: PPC requires a hefty budget, which is why it’s never a long-term solution, especially not for small or medium-sized businesses.

Email Marketing

This is one of the oldest forms of advertising — practically as old as digital marketing. Most people use email these days, but that’s both a gift and a curse. So many other companies are trying to advertise via email that it’s almost impossible not to end up in your leads’ spam folders.

Social Media

Of course, social media is a basic building block of your company’s Internet presence. People expect companies to maintain at least a Facebook or an Instagram page if you’re not “hip” enough to create TikTok content.

In fact, social media isn’t just great for lead generation — maintaining an active presence there is how you show your target audience that you’re trustworthy. Businesses that don’t appear on any social network are instinctively viewed as fishy and strange.

Can You Get Leads Faster?

As you can see, there are plenty of things to do if you want your company to interact with more customers. There are just two problems: these lead generation methods take a lot of time, energy, and initial investment into a hefty marketing budget to pull off.

What if your company doesn’t have the inclination, expertise, or funds to deal with the entire process of lead generation from the ground up?

Luckily, that’s where lead generation services come in. Companies like LL Media are there to handle the lead generation for you — all you have to do is to select the lead program that suits you the best. With that in mind, here are some of the options you’re most likely to encounter in that regard.

Types of Lead Generation Programs

If you’re interested in buying leads, you’ll find that performance-based models of lead generation are extremely popular among home improvement, solar, and roofing contractors. And it’s not a great surprise — a performance-based program allows you to scale your investment according to your needs and budget easily.

There are three basic types of performance-based lead program types in the world of home improvement:

  • Pay Per Appointment — Most of the work is already done in this case. The leads have already booked an appointment with your company specifically. All you need to do is take that online appointment and follow through, usually by calling and running it.
  • Pay Per Lead — Here, you pay for leads that are carefully chosen based on your service area and the types of products and services you offer. You still need to guide them towards converting and, for starters, booking an appointment.
  • Pay Per Sale — This is the ultimate turnkey solution because you have a fixed acquisition cost and minimal risk. The marketing cost is exceptionally predictable because these programs have you outsourcing the lead generation and conversion process and give your lead generation company a percentage of the net sales in return. You get the expertise you’d have to pay a lot more to maintain in-house and the performance of an entire marketing department for a fraction of the cost.

The LL Media Way

So, what does buying home improvement leads look like with LL Media?

In a word: efficient and easy. Okay, those were two words, but it’s still just as true.

We’re fully committed to helping our clients achieve their desired cost-per-acquisition, which is why we carefully track and price your leads to make sure we’re hitting your defined targets. And we also take subsequent referrals into account!

Also, we don’t force our clients into any long-term commitments — the value of our lead generation services speaks for itself, which is why you can cancel whenever you want, no conditions and no questions asked.

Plus, we’re not selling unrealistic fairy tales; we recognize that there’s no perfect lead program and that invalid leads sometimes happen. That’s why we have invalid lead credits, which ensure our clients only pay for truly valid leads.

And in the spirit of our certainty in our worth, we have no minimums and no sign-up costs — we simply want a chance to prove how valuable we can be to your customer acquisition strategy. You choose how much you’ll spend on leads; though, once you see the return on that investment, we wager you’ll want to spend more.

If all of this sounds like the perfect approach to lead generation, we’re here for you. Forget about whether you have enough leads for sustainable revenue — you’ll only have to worry about servicing all of them.

Contact us today, and we’ll get you on the right track to growing your business as soon as possible!


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